Vocino Group
A new way of living at the foot of the Bologna hills
A new way of living at the foot of the Bologna hills. One coherent project, from brand to web to images.
For Clatea we delivered the complete package: the full brand identity and guidelines, UX and UI design with web development, a complete set of still CGI images, a series of animations, and the editorial plan for social media. Every piece was built to speak with one voice, so the development reads as a single coherent project across print, screen, and feed.
The development rises in Osteria Grande, at the foot of the scenic hills of Bologna, in a setting that joins the calm of nature with the comfort of everyday services. A strategic place, only minutes from Bologna, where the serenity of the hill landscape meets the energy and the opportunity of the city. Living in Osteria Grande means choosing a perfect balance between wellbeing, convenience, and quality of life.
The complete package: brand identity and guidelines, web design, a full set of CGI images, animations and social. Every piece speaks with one voice.
01 Approach
Clatea had to exist as a finished idea before a single unit was built. We started from the positioning and shaped one consistent language that would carry the development from the first social post to the day of the notary signing.
Clatea had to exist as a finished idea before a single unit was built, with one consistent language from the first post to the notary signing.
Brand, website, images, and social content were designed together, so every touchpoint a buyer meets feels like the same place rather than a collection of separate assets.
Brand, website, images and social were designed together, so every touchpoint feels like the same place rather than separate assets.
02 Identity
We designed the full identity for Clatea: the logo system, the colour palette, the typography, and a set of guidelines that keep every application precise. The mark draws on the calm geometry of the architecture and the green light of the Bologna hills.
We designed the full identity: logo, palette, typography and guidelines, drawn from the calm geometry of the architecture and the green Bologna light.
The guidelines let the sales office, the print suppliers, and the digital team work in parallel without ever losing the tone we set at the start.
The guidelines let the sales office, the print suppliers and the digital team work in parallel without ever losing the tone.
03 Digital
The web experience was designed and built from scratch, from the UX structure to the final UI. The journey guides a visitor from the first impression of the location to the floor plans and the contact form, with no friction along the way.
The site was built from scratch, guiding a visitor from the first impression of the location to the floor plans and the contact, with no friction.
Every screen was composed for the people actually buying here, so the website feels like a confident invitation into the project rather than a brochure.
Every screen was composed for the people actually buying here, so the site feels like a confident invitation rather than a brochure.
04 Imagery
We produced a complete set of still CGI images covering the exteriors, the interiors, and the wider setting in the hills outside Bologna. Each frame was lit and composed as a real moment, never a generic render.
A series of animations and a full social media editorial plan carried the same imagery into motion and into the daily rhythm of the feed, keeping the launch alive across every channel.
Full image set
